SaaS500+
daily active users
SaaS Analytics
A reporting dashboard that replaced a fortnightly spreadsheet ritual nobody enjoyed and everybody depended on.
- Custom dashboard
- Data viz
- Next.js
SaaS & startups
Explain the product before you sell it
Most SaaS homepages describe a category instead of a product. Someone lands, reads two sentences about unified workflows, and leaves without knowing what the software does. That's a copy problem wearing a design problem's clothes.
SaaS & Startups
0
Median Lighthouse, mobile
On the SaaS sites we've launched.
6–10
Weeks, typical build
Marketing site with a CMS and docs.
0
Downtime on launch days
Static pages, edge-delivered.
Context
Web design and development for SaaS companies
SaaS marketing sites have a specific job: get a visitor from "I have a problem" to "I understand how this solves it" fast enough that they'll start a trial. Every extra layer of abstraction in the copy costs you signups.
So we start with the product. A demo, an actual walkthrough, sometimes an hour with the person who built it. Then the page gets structured around the job the software does and the objection that stops people — usually price, migration effort, or whether it works with what they already run.
The technical side matters too. Launch traffic is spiky, a docs section needs to be searchable and indexable, and pricing pages get tested constantly. We build for that instead of retrofitting it after the first Product Hunt day.
The hard parts
What's hard about SaaS sites
Every sector has its own set. Naming them up front is how a brief stops being a wish list.
Explaining an abstract product
Nobody can picture your software from a description of its benefits. Without screenshots, a real walkthrough, and concrete before-and-after, the page stays theoretical.
Pricing pages that lose people
Three tiers, twenty feature rows, and no guidance on which one fits. Prospects who can't self-select either email sales or leave, and most leave.
Traffic that arrives all at once
A launch, a funding announcement, or a post that lands. A site that's fine at 200 visitors an hour and dies at 20,000 wastes the one moment you were building toward.
Docs treated as an afterthought
Documentation is often your highest-traffic organic asset and it's usually on a subdomain nobody optimised, invisible to search and disconnected from the marketing site.
No line from page to signup
Without properly instrumented events, you can't tell which page produced the trial, so every optimisation decision becomes an opinion.
Our answer
How we handle it
01
Product-first messaging
We use the software before we write about it, then lead with what it does. Screenshots and short product clips carry the explanation instead of adjectives.
02
Pricing built for self-selection
A recommendation per tier, a plain "best for" line, and the two or three differences that actually decide it. Comparison tables collapse sensibly on mobile.
03
Static delivery from the CDN
Marketing pages are statically generated and served from the edge, so a launch spike costs you nothing and nothing falls over.
04
Docs as a first-class surface
Indexable, searchable, on the same domain where possible, with schema and internal links back to the relevant product pages.
05
Instrumented from launch
Trial signups, demo requests, and pricing interactions tracked as events and verified against your product analytics, so attribution is real.
What we run here
Services that fit SaaS & Startups
Not every service suits every sector. These are the ones that earn their keep in yours.
Proof
Projects in this sector
With the numbers, the timeline, and the parts that went sideways.
They spent the first week sitting with our analysts instead of with me, which I'll admit I questioned at the time. It's where they found a timezone bug that was causing half the manual work. The dashboard saves us about nine hours a week and our clients log in themselves now.
Further reading
Related notes from the journal
Development10 min read
Next.js App Router: Practices That Hold Up in Production
Server components, caching, data fetching, and the four mistakes we've made on real App Router projects so you don't have to repeat them.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itDevelopment11 min read
Core Web Vitals: What Actually Fixes Each Metric
LCP, CLS, and INP explained by cause rather than definition — and the specific fixes that moved each one on real sites, in the order we try them.
Read itQuestions
SaaS & Startups, answered
You need one page that explains the product and captures interest, not a twelve-page site. We'll build that in two weeks for a fraction of the cost, and the copy work you do to write it is genuinely useful for your pitch too. The full site can wait until you know who's buying.
Other sectors
We also work in
Next step
Building for SaaS & Startups?
Tell us the goal and the constraints. We'll tell you what it takes, what it costs, and what we'd do first.
Rather write first?hello@quesiono.com— we reply within one business day.