Professional Services
+88%
organic enquiries
Hartwell & Mercer
A litigation firm whose site said nothing specific. Seven practice area pages later, the enquiries are in scope.
- Practice areas
- Intake
- Compliance review
Content writing
Copy that sounds like your best salesperson on a good day
Website copy, service pages, case studies, and long-form articles. Researched properly, written in your voice, and edited by a second person before it reaches you.
The short version
Content writing services, written not generated
You can get a thousand words for eleven dollars now, and it will read exactly like a thousand words for eleven dollars. Confident, structured, and hollow — the sort of copy that mentions your commitment to excellence without ever telling anyone what you actually do differently.
We write from research. Before drafting a service page we'll ask what objections come up in sales calls, what clients say in the first meeting, and what your competitors claim so we can avoid claiming it too. For an article, we read the primary sources rather than the top three results.
Then somebody else edits it. That second pass is where the padding goes, where a hedge becomes a claim, and where a paragraph gets cut because it was there for rhythm rather than for the reader. Copy that hasn't been edited by a second person is a first draft.
What you end up with
- A voice guide from your existing material, so the writing sounds like you and not like us
- Specifics over adjectives — real numbers, real timeframes, real constraints
- Keywords worked in where they fit naturally and left out where they don't
- Two rounds of revision, with an editor's pass before you ever see it
0
Editors per piece
Writer plus a separate editorial pass.
5–10
Working days
Per long-form piece, including revisions.
0
AI-generated drafts
We use it for research, never for prose.
Scope
What we write
Website and service page copy
Homepage, about, service pages, and landing pages. Structured around the decision your buyer is making, section by section.
Long-form articles and guides
1,500 to 3,000 words with real research behind them. Written for someone who has to make a decision, not for a word count.
Case studies
The situation, what you did, what changed, and the number. Interviewed from your client where they'll agree to it.
Voice and messaging guide
How you sound, what you claim, what you never say, and the words you use instead of the industry's. Usable by any writer.
Editing and rewriting
Have copy that's nearly right? We'll edit rather than restart. Often faster and always cheaper than a fresh draft.
Content briefs for your team
If your people write, we'll brief them: target query, intent, angle, sources, structure, internal links, and word count.
How it runs
How the writing works
- 01
Voice and brief
We read everything you've published, listen to a sales call if you'll share one, and write a voice guide you approve.
- Existing material review
- Sales call listening
- Voice guide
- Brief approval
- 02
Research
Subject-matter interviews with your team, plus primary sources. This is where a page stops being generic.
- SME interviews
- Primary sources
- Competitor claims audit
- Objection list
- 03
Outline
Structure approved before drafting. Arguing about section order at outline stage costs an hour; at draft stage it costs a week.
- Section outline
- Key claims
- Proof points
- Approval
- 04
Draft and edit
Written, then edited by a second person. You see the edited version, not the first draft.
- First draft
- Editorial pass
- Fact check
- Internal link placement
- 05
Revise
Two rounds. Comments in a shared doc so we can see the reasoning, not just the change.
- Two revision rounds
- Consolidated feedback
- Final proof
Proof
Content Writing in practice
Real projects, with the numbers and the parts that took longer than planned.
Three of us gave three different answers to what our studio was for. They wrote that down, showed it to us, and then made us pick. Uncomfortable meeting, right decision. Our enquiries are three times what they were and people arrive already knowing what we do.
Further reading
How we think about this
Written by the people who do the work.
Content9 min read
Content Strategy Without the Content Calendar Theatre
Publishing three posts a week for a year and ranking for nothing is a common outcome. Here's what we do instead, and why fewer pages usually wins.
Read itSEO9 min read
SEO Basics: A Realistic Start for a Small Business
What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itInvestment
What it costs
Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.
Per page
Individual pages, priced per piece.
$99
- Timeline
- 1-2 working days
- Best for
- Filling specific gaps
- Service or landing page copy
- SME interview included
- Two revision rounds
- Editorial pass
Most chosen
Full site copy
Every page of a site, with a voice guide first.
From $299
- Timeline
- 1-2 weeks
- Best for
- New sites and rebrands
- Up to 10 pages
- Voice and messaging guide
- SEO keyword integration
- Two revision rounds per page
- Internal linking plan
Monthly retainer
Four long-form pieces a month, published.
$120/ month
- Timeline
- 3-month minimum
- Best for
- Ongoing content programmes
- 4 pieces (1,500–2,500 words each)
- Keyword-mapped to your roadmap
- Published to your CMS
- Internal links added to existing pages
- Monthly performance review
Priced per piece rather than per word. Per-word pricing rewards padding, and padding is exactly what we're trying to avoid.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Questions
The things people ask before we start
Not for prose. We use it the way you'd use a search engine — finding sources, checking a definition, pulling a list of competitor claims. The writing itself is done by a person, because the value is in the specifics that come out of an interview, and a model doesn't have access to those.
Next step
Let's talk about content writing
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.