Restaurant+30%
online bookings
Local Bistro
A menu that loads instantly, bookings that work on a phone, and a Google profile that finally shows up at dinner time.
- HTML menu
- Reservations
- Local SEO
Restaurants & hospitality
Someone is deciding where to eat, right now, on their phone
They want the menu, the hours, and a table for two at seven. If your menu is a PDF that opens in a new tab and pinches to zoom, they've already opened a different tab.
Restaurants & Hospitality
0%
Mobile share of visits
Median across hospitality clients.
0%
Booking lift
Local Bistro, first month after launch.
3–5
Weeks, typical build
Single-location restaurant site.
Context
Restaurant and hospitality website design
Hospitality web traffic is overwhelmingly mobile, overwhelmingly local, and overwhelmingly urgent. Someone standing on a street corner at 6:40pm is not browsing your story page. They want three things and they want them in one tap.
So we build for that: menus as real HTML that load instantly and read at arm's length, hours that are correct including holidays, one-tap calling and directions, and booking that doesn't bounce out to a slow third-party page mid-flow.
Then local search, which is where the demand actually lives. Google Business Profile properly set up, photos posted regularly, reviews responded to, and Restaurant and Menu schema so your dishes and prices can appear directly in results.
The hard parts
What goes wrong on restaurant sites
Every sector has its own set. Naming them up front is how a brief stops being a wish list.
The menu as a PDF
Slow to open, unreadable on a phone, invisible to search engines, and impossible to update without a designer. The most common and most costly mistake in the sector.
Booking flow that leaks
A reservation widget that redirects to a slow third-party page loses people mid-decision. So does one that can't show availability without a full page load.
Losing the map pack
Most restaurant discovery happens in Maps and the local pack, not on page one of a blue-link search. An unmanaged profile means invisible at the exact moment of intent.
Built for desktop
Around four in five hospitality visits are mobile. A site designed on a 27-inch monitor and checked on mobile afterwards gets the priority backwards.
Stale hours and closures
Wrong holiday hours produce a bad review from someone who drove over. It's a five-minute fix that nobody owns.
Our answer
How we handle it
01
Menus in HTML, editable by you
Structured dishes with prices, dietary tags, and sections. Your team edits from a phone, and Menu schema makes items eligible to appear in search results.
02
Booking that stays on the page
OpenTable, Resy, SevenRooms, or Tock embedded properly, or a custom form with capacity rules if you'd rather not pay per cover.
03
Local SEO from day one
Profile optimisation, review workflow, photo cadence, and LocalBusiness plus Restaurant schema. This is where the bookings come from.
04
Mobile designed first
Menu, hours, call, and directions reachable in one tap from any page. Designed at 375px before anything is drawn at desktop width.
05
Hours and events in one place
Special hours, closures, and events managed in the CMS and pushed to your Google profile so they can't disagree.
What we run here
Services that fit Restaurants
Not every service suits every sector. These are the ones that earn their keep in yours.
Proof
Projects in this sector
With the numbers, the timeline, and the parts that went sideways.
RestaurantThe menu was the thing. It used to be a PDF that took forever to open and I had to email someone every time we changed a price. Now my manager edits it from her phone between services. Bookings are up about a third, and I get fewer calls asking what time we open.
Further reading
Related notes from the journal
SEO9 min read
Local SEO: How to Show Up When Someone Nearby Is Searching
The map pack is where local demand lives. Here's how it's ranked, what to fix first, and the review process that quietly does most of the work.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itDevelopment11 min read
Core Web Vitals: What Actually Fixes Each Metric
LCP, CLS, and INP explained by cause rather than definition — and the specific fixes that moved each one on real sites, in the order we try them.
Read itQuestions
Restaurants, answered
You can host it as a download for people who want to print, but it shouldn't be the primary menu. HTML menus load instantly, read properly on a phone, get indexed by Google, and can be updated by your manager in two minutes when the fish changes.
Other sectors
We also work in
Next step
Building for Restaurants?
Tell us the goal and the constraints. We'll tell you what it takes, what it costs, and what we'd do first.
Rather write first?hello@quesiono.com— we reply within one business day.