SaaS500+
daily active users
SaaS Analytics
A reporting dashboard that replaced a fortnightly spreadsheet ritual nobody enjoyed and everybody depended on.
- Custom dashboard
- Data viz
- Next.js
UI/UX design
Interface design that removes the reason people leave
Most products don't lose users to a missing feature. They lose them to a confusing onboarding step, a form that eats input on error, and an empty state that explains nothing. That's the work we do.
The short version
UX design grounded in what users actually do
There's a version of UX that's all workshops and sticky notes and no shipped screens. We're not that. We watch five or six real users attempt the tasks that matter to your business, write down where they hesitate, and redesign those specific moments.
Usability testing with five people finds most of what's wrong. It's not statistically elegant, but it's fast and it's cheap, and it beats an internal debate about which button colour converts better. When something genuinely needs numbers, we set up the test and wait for them.
Our UI design work covers the parts teams skip because they're tedious: loading, empty, error, and success states; what happens on a 320px screen; what a screen reader announces. Those states are where products feel either solid or unfinished.
What you end up with
- Task flows mapped end to end, including the failure paths
- A tested prototype before engineering commits a sprint
- Every component specified in all its states, not just the happy one
- Accessibility folded into design rather than retrofitted in QA
0
Users per test round
Enough to surface most usability issues.
3–8
Weeks per engagement
Depends on how many flows are in scope.
0%
States specified
Loading, empty, error, success.
Scope
What UI/UX design covers
User research
Interviews, a support-ticket read-through, and session recordings if you have them. We're looking for the friction you've stopped noticing.
Information architecture
Navigation, labels, and hierarchy. Tree testing to confirm people can find things without guessing what you call them internally.
User flows and journey maps
Every path through the task, including the ones where something goes wrong. Error paths get designed, not improvised.
Interactive prototypes
Clickable Figma prototypes at enough fidelity that a test participant forgets they're looking at a mockup.
Usability testing
Five to eight moderated sessions per round, recorded, with a findings document ranked by how much each issue costs you.
Design system
Tokens, components, and the rules for combining them. Documented so the fifteenth screen still looks like the first.
How it runs
The process, stage by stage
- 01
Understand
Stakeholder interviews, analytics, support tickets, and a heuristic review of what exists now.
- Stakeholder interviews
- Analytics review
- Heuristic audit
- Support ticket analysis
- 02
Define
The problem written down in one page, with success criteria we can actually check later.
- Problem statement
- Success metrics
- Scope boundaries
- 03
Design
Flows, wireframes, then interface. We move fast and low-fidelity first because ideas are cheap to throw away at that stage.
- User flows
- Wireframes
- UI design
- Prototype
- 04
Test
Moderated sessions with real users. Findings ranked, then the design revised against them.
- Test plan
- 5–8 sessions
- Findings report
- Revision pass
- 05
Systematise
Everything that survived testing gets documented as reusable components with specs engineering can build against.
- Component specs
- Token documentation
- Accessibility notes
- Engineering walkthrough
Proof
UI/UX Design in practice
Real projects, with the numbers and the parts that took longer than planned.
They spent the first week sitting with our analysts instead of with me, which I'll admit I questioned at the time. It's where they found a timezone bug that was causing half the manual work. The dashboard saves us about nine hours a week and our clients log in themselves now.
Further reading
How we think about this
Written by the people who do the work.
Web Design8 min read
Nine UX Principles That Actually Move Conversion
Not a list of best practices. Nine specific patterns we've measured, with the numbers we saw and the two that didn't work.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itWeb Design10 min read
The Website Redesign Checklist We Actually Use
Redesigns lose traffic when nobody owns the boring parts. This is the checklist we run before, during, and after — including the redirect map that saves the project.
Read itSectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Questions
The things people ask before we start
UX is the decision about what the screens are and what order they come in. UI is how those screens look and behave. Splitting them across two vendors is where products go wrong, so we do both.
Next step
Let's talk about ui/ux design
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.