Ecommerce+25%
conversion rate
Urban Apparel
A Shopify rebuild that stripped four apps, three seconds of load time, and two steps out of checkout.
- Shopify
- Checkout
- App audit
Shopify development
A Shopify store that looks nothing like a Shopify store
Custom themes built on Online Store 2.0, Liquid written by hand, and a checkout flow tuned around where your customers actually drop off. Plus the app cleanup that usually pays for itself.
Shopify Development
Proof
Shopify Development in practice
Real projects, with the numbers and the parts that took longer than planned.
The short version
Custom Shopify theme development
Shopify handles the hard parts — payments, tax, inventory, PCI compliance — better than almost anything you'd build. What it doesn't handle is making your store distinctive, and a lightly edited Dawn theme with six apps bolted on won't do it either.
We build custom themes on Online Store 2.0 with real sections and blocks, so your team rearranges the homepage and builds landing pages without touching Liquid. Metafields carry the product detail your category needs — fit notes, ingredient lists, compatibility tables — instead of everything getting jammed into the description field.
The app audit is where most stores find quick money. We've seen storefronts loading eleven apps, four of them abandoned, together adding three seconds to every page. Cutting that is often the single biggest conversion win available.
What you end up with
- Custom sections your merchandising team can rearrange themselves
- Product pages built for your category, not a generic template
- App stack audited — usually 3 to 5 removed, with the load time to show it
- Checkout extensions and upsells that don't slow the last step down
0
Apps removed, median
On stores we take over.
0.0s
Median speed gain
Product page, mobile.
5–8
Weeks, typical
Custom theme with catalogue migration.
Scope
What a Shopify build includes
Custom theme (OS 2.0)
Hand-written Liquid, JSON templates, and section groups. Every page type gets sections your team can reorder.
Product page design
Variant selection that makes sense for your catalogue, size and fit guidance, bundles, and stock messaging that doesn't lie.
Cart and checkout
Slide cart, shipping-threshold nudges, and Shopify Functions or checkout extensions where Plus allows. Speed protected throughout.
Metafields and metaobjects
Structured product data — materials, care, specs, compatibility — modelled properly and reusable across templates.
App audit and integration
Every app measured for load cost and overlap. What stays gets integrated into the theme rather than injected into the head.
Ecommerce SEO foundation
Collection and product templates with clean canonicals, Product schema, and faceted-navigation rules that don't spawn duplicates.
How it runs
The process, stage by stage
No stage starts before the last one is signed off. You always know what's next and what we need from you.
- 01
Store review
Analytics, checkout funnel, app stack, and a look at where sessions die. We start from your data, not a checklist.
- Funnel analysis
- App load audit
- Theme review
- Speed baseline
- 02
Merchandising plan
Collection structure, product data model, and the templates the catalogue actually needs.
- Collection architecture
- Metafield model
- Template list
- 03
Design and build
Theme built on a development store with a copy of your real catalogue. Nothing tested against dummy products.
- Section design
- Liquid build
- Metafield setup
- Real-catalogue QA
- 04
Integrate and test
Apps, ERP or 3PL hooks, payment methods, and full test orders through every shipping and tax combination.
- App integration
- Test orders
- Tax and shipping checks
- Email templates
- 05
Launch and tune
Theme published, redirects in place, then two weeks reading real session data and fixing what it exposes.
- Theme publish
- URL redirects
- Analytics verification
- Two-week tuning
Tools
What we build it with
Picked per project, not per fashion cycle. Here's the usual shortlist and why each one is on it.
- Shopify OS 2.0
- JSON templates, sections everywhere
- Liquid
- Hand-written, no theme-builder layer
- Metaobjects
- Structured content beyond products
- Shopify Functions
- Custom discounts and delivery logic
- Hydrogen
- Headless storefront when the catalogue justifies it
- Klaviyo
- Email and SMS with real event data
Investment
What it costs
Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.
Theme tune-up
Keep the theme, fix speed and conversion leaks.
$199
- Timeline
- 3 dayss
- Best for
- Stores on a stock theme
- App audit and cleanup
- Speed optimisation
- Product and cart page improvements
- Conversion report with a ranked fix list
- Custom theme
- New design
Most chosen
Custom theme
A theme built for your catalogue and brand.
$599 - $999
- Timeline
- 1 week
- Best for
- Growing DTC brands
- Custom OS 2.0 theme
- Sections for every page type
- Metafield and metaobject model
- App integration
- Ecommerce SEO foundation
- Team training
Headless (Hydrogen)
For large catalogues or storefronts needing more than Liquid allows.
$1099 - $1999
- Timeline
- 2 weeks
- Best for
- High-volume and multi-market stores
- Hydrogen storefront
- Custom search and filtering
- Content from a headless CMS
- B2B or wholesale flows
- Performance budget enforced in CI
We'd been told our store needed a redesign. Quesiono looked at it and said the design was fine, the problem was eleven apps and a five-step checkout. That was a cheaper answer than the one we expected and it worked — conversion is up 25% on the same traffic.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
Ecommerce10 min read
Shopify Conversion: The Seven Things We Fix First
App bloat, checkout steps, collection pages, and product data. What we change on a Shopify store before touching the design, with the numbers.
Read itDevelopment11 min read
Core Web Vitals: What Actually Fixes Each Metric
LCP, CLS, and INP explained by cause rather than definition — and the specific fixes that moved each one on real sites, in the order we try them.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itQuestions
The things people ask before we start
Shopify if selling is your core business and you'd rather not think about PCI compliance, tax tables, or server capacity on a launch day. WooCommerce if you need unusual product logic, already run WordPress, and have someone to maintain it. Most stores under a few hundred SKUs are better off on Shopify.
Next step
Let's talk about shopify development
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.