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SEO
Rank for the searches that end in a sale
Position three for a keyword nobody buys from is a nice screenshot and nothing else. We go after the queries with intent behind them, fix the technical problems holding your site back, and report on pipeline instead of impressions.
SEO Services
3–6
Months to real movement
Competitive markets. Sooner in quiet ones.
0%
Median organic growth
12 months, non-branded traffic.
0
Link networks used
Manual outreach only.
The short version
What our SEO services actually involve
SEO has a credibility problem, and it's earned. Too many retainers produce a monthly PDF showing traffic up and revenue flat, because the traffic came from informational queries that were never going to convert.
We work backwards from money. Which searches does someone type when they're ready to buy what you sell? Usually those are lower volume and higher competition, so we build toward them: fix the crawl and indexing problems first, then the pages that already almost rank, then the content gaps, then authority.
Three things we'll tell you up front. SEO takes three to six months to show real movement in a competitive market. Some keywords aren't worth chasing, and we'll name them. And if your site is fundamentally slow or your product pages are thin, content volume won't save it — the foundation comes first.
What you end up with
- A keyword map tied to revenue, not to search volume alone
- Technical blockers found and fixed before content spend starts
- Monthly reporting on rankings, qualified traffic, and conversions from organic
- Every recommendation logged with the reasoning, so you can audit our thinking
Scope
What's in an SEO engagement
Technical audit
Crawl, index coverage, site architecture, Core Web Vitals, structured data, and canonicals. Prioritised by impact on visibility.
Keyword and intent mapping
Every target query assigned to one page, grouped by intent. No two pages competing for the same term.
On-page optimisation
Titles, meta descriptions, heading structure, internal links, and content depth on the pages closest to breaking through.
Content plan and briefs
A publishing calendar with a brief per piece: target query, search intent, angle, sources, and internal links.
Authority building
Digital PR, resource placements, and citations. Manual outreach only — no link networks, no paid placements that carry a penalty risk.
Reporting that answers questions
Rankings, non-branded organic traffic, conversions, and what we did. Written in sentences, not left for you to interpret from a dashboard.
How it runs
How an SEO engagement runs
- 01
Audit and baseline
Four weeks in: full technical audit, competitor analysis, and a record of exactly where you stand today.
- 02
Fix the foundation
Crawl and index issues, speed, structure. Content published onto a broken foundation underperforms.
- 03
Harvest the near misses
Pages ranking 8–20 improved first. Fastest wins available, because the hard part is already done.
- 04
Fill the gaps
New pages for the intents you don't cover yet, published on a steady cadence rather than in one burst.
- 05
Build authority
Outreach and digital PR, once there's something on the site genuinely worth linking to.
Tools
What we build it with
Picked per project, not per fashion cycle. Here's the usual shortlist and why each one is on it.
- Google Search Console
- Field truth for queries and index coverage
- Ahrefs
- Backlinks, keyword difficulty, competitor gaps
- Screaming Frog
- Deep technical crawls
- GA4
- Organic conversions, not just sessions
- Looker Studio
- The dashboard behind the written report
- Semrush
- Rank tracking and SERP feature monitoring
Investment
What it costs
Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.
Audit only
Find out what's wrong and what to do about it.
$99
- Timeline
- 2-3 days
- Best for
- Teams who'll execute in-house
- Full technical audit
- Keyword and intent map
- Competitor gap analysis
- Prioritised 12-month roadmap
- 90-minute walkthrough
- Implementation
- Content
- Link building
Most chosen
Growth retainer
Ongoing technical, on-page, and content work.
$499/ month
- Timeline
- 3-month minimum
- Best for
- Most businesses
- Technical fixes implemented
- On-page optimisation
- 4 content briefs monthly
- Internal linking programme
- Monthly written report
- Quarterly strategy call
- Content writing
- Link outreach
Full programme
Everything, including the writing and the outreach.
$999/ month
- Timeline
- 6-month minimum
- Best for
- Competitive markets
- Everything in Growth
- 6 pages written and published monthly
- Link building and digital PR
- Conversion rate work on landing pages
- Bi-weekly calls
Six-month minimum on retainers because anything shorter can't show a fair result, and we'd rather not take money for a programme that gets cancelled before it works.
Proof
SEO in practice
Real projects, with the numbers and the parts that took longer than planned.
I'd assumed our advertising rules meant we couldn't say anything specific. They read the rules properly, drafted something specific, and let our compliance partner cut it. She changed nine phrases in nine thousand words. Enquiries in our actual practice area went from a fifth to seven in ten.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
SEO9 min read
SEO Basics: A Realistic Start for a Small Business
What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.
Read itSEO11 min read
The Technical SEO Audit Checklist We Run Before Anything Else
Crawling, indexing, duplication, structured data, and speed — in the order that matters, with the specific problems we find most often.
Read itSEO9 min read
Local SEO: How to Show Up When Someone Nearby Is Searching
The map pack is where local demand lives. Here's how it's ranked, what to fix first, and the review process that quietly does most of the work.
Read itQuestions
The things people ask before we start
Technical fixes can move things in weeks. New content targeting competitive terms takes three to six months to settle. Anyone promising page one in thirty days is either targeting keywords nobody searches or doing something that'll cost you later.
Next step
Let's talk about seo
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.