Ecommerce+25%
conversion rate
Urban Apparel
A Shopify rebuild that stripped four apps, three seconds of load time, and two steps out of checkout.
- Shopify
- Checkout
- App audit
Ecommerce & retail
Every extra second costs you a percentage of the cart
Ecommerce is the least forgiving thing we build. A slow product page, a filter that returns nothing, or stock that says available when it isn't — each one is measurable revenue, and it shows up the same week.
Ecommerce & Retail
0%
Median checkout completion lift
Rebuild projects, first 90 days.
0
Apps removed, median
On stores we take over.
0%
Test-order coverage
Every tax and shipping path.
Context
Ecommerce web design and development
Retail sites are judged on numbers you can watch daily, which is a good discipline. It also means every decision has to be defensible: does this filter help people find things, or does it just look thorough?
The work divides into discovery and completion. Discovery is search, filtering, category structure, and how much decision-making information sits on the collection page. Completion is the cart and checkout, where every field, shipping surprise, and unexpected step drops a percentage.
Behind both is the operational layer nobody sees until it breaks: stock sync, tax by region, shipping rules that match your carriers, and returns. We test those with real orders through every combination before launch, because a store that oversells is worse than a store that's plain.
The hard parts
Where retail sites lose money
Every sector has its own set. Naming them up front is how a brief stops being a wish list.
Discovery that doesn't fit the catalogue
Forty considered-purchase SKUs need comparison depth. Four thousand need search and faceting. Getting this backwards buries your products or overwhelms the page.
Checkout friction
Forced account creation, shipping cost revealed at step three, no wallet payments. Each one has a measurable drop-off and each one is fixable.
Stock that lies
If the site and the warehouse disagree, you're either overselling or hiding inventory. Both cost more than the integration would have.
App and script bloat
Reviews, chat, upsells, loyalty, three analytics tools. We've seen eleven apps adding three seconds to every page — the single largest conversion drag in most stores.
Category pages with nothing on them
Collection pages catch the highest-intent searches and usually contain a grid and one sentence, so guides and marketplaces outrank them.
Our answer
How we handle it
01
Architecture from the catalogue
We look at SKU count, attributes, and price bands first, then decide the template set and filter strategy. Platform recommendation follows from that, not from preference.
02
Checkout measured step by step
Funnel instrumented per step so we can see exactly where people leave, then fix that step rather than redesigning the whole flow on a hunch.
03
Real integrations, tested
ERP, 3PL, or POS sync with reconciliation reporting, plus test orders through every tax and shipping combination before go-live.
04
App audit as standard
Every app measured for load cost. Anything a theme can do gets built into the theme. Typically three to five apps come out.
05
Category pages built to rank
Buying guidance, subcategory links, and FAQ content on collection pages, with faceted-navigation rules so filters don't spawn duplicate URLs.
What we run here
Services that fit Ecommerce & Retail
Not every service suits every sector. These are the ones that earn their keep in yours.
Proof
Projects in this sector
With the numbers, the timeline, and the parts that went sideways.
We'd been told our store needed a redesign. Quesiono looked at it and said the design was fine, the problem was eleven apps and a five-step checkout. That was a cheaper answer than the one we expected and it worked — conversion is up 25% on the same traffic.
Further reading
Related notes from the journal
Ecommerce10 min read
Shopify Conversion: The Seven Things We Fix First
App bloat, checkout steps, collection pages, and product data. What we change on a Shopify store before touching the design, with the numbers.
Read itDevelopment11 min read
Core Web Vitals: What Actually Fixes Each Metric
LCP, CLS, and INP explained by cause rather than definition — and the specific fixes that moved each one on real sites, in the order we try them.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itQuestions
Ecommerce & Retail, answered
Shopify for most stores — the operational load it absorbs is worth the platform fee. WooCommerce if you're tied to WordPress or need unusual product logic. Headless when the catalogue is large, you sell across markets, or the storefront is content-heavy. We recommend after looking at your catalogue and order volume, not before.
Other sectors
We also work in
Next step
Building for Ecommerce & Retail?
Tell us the goal and the constraints. We'll tell you what it takes, what it costs, and what we'd do first.
Rather write first?hello@quesiono.com— we reply within one business day.