Ecommerce+25%
conversion rate
Urban Apparel
A Shopify rebuild that stripped four apps, three seconds of load time, and two steps out of checkout.
- Shopify
- Checkout
- App audit
Ecommerce development
Stores built for the way your customers actually buy
Product discovery that fits your catalogue, a checkout with fewer places to give up, and inventory that matches what's on the shelf. On Shopify, WooCommerce, or a headless build — whichever your numbers point to.
The short version
Ecommerce website development, end to end
Two stores can sell the same number of products and need completely different sites. Forty considered-purchase SKUs need comparison and specification depth. Four thousand SKUs need search, filtering, and merchandising rules. Building the second when you need the first wastes months.
So we start with the catalogue and the customer's decision. What do they compare? What makes them hesitate? What do they ask before they'll commit? Those answers determine the product template, the filter set, and how much of the story goes on the collection page instead of behind a click.
Then the operational half, which is where ecommerce projects quietly fail: inventory sync, tax by region, shipping rules that reflect your real carriers, returns, and transactional email. If those are wrong, a beautiful store creates support tickets instead of revenue.
What you end up with
- Product discovery tuned to your catalogue size, not a template default
- Checkout drop-off measured step by step, then reduced
- Inventory, tax, and shipping accurate at launch — not a phase two
- Product and collection pages that earn organic traffic on their own
Scope
What an ecommerce build covers
Search, filtering, and merchandising
Faceted filters from real product attributes, synonym handling in search, and sort rules you control per collection.
Product experience
Variant logic, bundles and kits, size guidance, stock accuracy, reviews, and the specification depth your category needs.
Checkout and payments
Fewest possible steps, guest checkout, wallets, address autocomplete, and local payment methods per market.
Inventory and fulfilment
ERP, 3PL, or POS sync so stock is right. Multi-location, pre-orders, and backorders handled explicitly.
Tax, shipping, and multi-region
Real rates, thresholds, duties, and currency by region. Configured against your carriers, not guessed.
Lifecycle email and analytics
Abandoned cart, post-purchase, and win-back flows, plus GA4 ecommerce events that reconcile with your order data.
How it runs
The process, stage by stage
No stage starts before the last one is signed off. You always know what's next and what we need from you.
- 01
Catalogue and margin review
SKU count, attributes, price bands, and margin by line. This decides platform and architecture more than anything else.
- Catalogue analysis
- Attribute mapping
- Margin review
- Platform recommendation
- 02
Buying journey
How customers choose, compare, and hesitate — mapped to templates and filters.
- Journey map
- Template list
- Filter and facet plan
- Objection inventory
- 03
Build the storefront
Templates and components built against a real copy of your catalogue on a staging store.
- Product templates
- Collection pages
- Cart and checkout
- Search and filters
- 04
Wire the operations
Inventory, tax, shipping, payments, and email. Then test orders through every combination that matters.
- Inventory sync
- Tax and shipping
- Payment gateways
- Full test orders
- 05
Launch and optimise
Go live, watch the funnel daily for a fortnight, then act on what the data shows rather than what we assumed.
- Launch checklist
- Funnel monitoring
- Ranked fix list
- Handover training
0%
Median lift, checkout completion
Rebuild projects, first 90 days.
6–12
Weeks, typical
Scales with catalogue and integrations.
0%
Test-order coverage
Every tax and shipping combination.
Tools
What we build it with
Picked per project, not per fashion cycle. Here's the usual shortlist and why each one is on it.
- Shopify
- Default for most catalogues under a few thousand SKUs
- WooCommerce
- When product logic is unusual or WordPress is fixed
- Hydrogen / Next.js
- Headless storefronts for large or multi-market stores
- Stripe
- Payments outside a hosted platform
- Algolia
- Search and faceting at scale
- Klaviyo
- Lifecycle email and SMS
Proof
Ecommerce Development in practice
Real projects, with the numbers and the parts that took longer than planned.
We'd been told our store needed a redesign. Quesiono looked at it and said the design was fine, the problem was eleven apps and a five-step checkout. That was a cheaper answer than the one we expected and it worked — conversion is up 25% on the same traffic.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
Ecommerce10 min read
Shopify Conversion: The Seven Things We Fix First
App bloat, checkout steps, collection pages, and product data. What we change on a Shopify store before touching the design, with the numbers.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itBusiness10 min read
How Much Does a Website Cost? Real Numbers, 2026
Actual ranges from projects we've delivered, what moves a quote up or down, the ongoing costs nobody mentions, and where cheap turns expensive.
Read itQuestions
The things people ask before we start
Shopify for most stores — the operational load it absorbs is worth the fee. WooCommerce when you're committed to WordPress or need product logic Shopify won't bend to. Headless when you have a large catalogue, several markets, or a content-heavy storefront. We'll make a recommendation with reasoning after looking at your catalogue and order volume.
Next step
Let's talk about ecommerce development
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.