Creative Agency3.1×
qualified enquiries
Dazzle
A creative studio whose own site undersold them. New positioning, six case studies with real numbers, and motion that doesn't fight the work.
- Portfolio site
- Motion design
- Positioning
Web design
Custom web design that earns the second click
We design websites for companies that are tired of looking like their competitors. Every layout starts from your actual content and your actual buyers — not from a theme demo with placeholder text about synergy.
Web Design
Proof
Web Design in practice
Real projects, with the numbers and the parts that took longer than planned.
Creative AgencyReal Estate
2.4×
organic enquiries
Castellan Realty
480 listings, eight photos each, and a search that has to feel instant on a phone in a car park.
- MLS feed
- Instant search
- Image pipeline
The short version
What custom website design actually buys you
A template gets you online. It doesn't get you remembered. When four companies in your market run the same $59 theme, the only thing left to compete on is price — and that's a race nobody enjoys winning.
Our web design process starts with the boring part: reading. Your sales objections, your support tickets, the three questions every prospect asks on the first call. That research decides the page order, the section hierarchy, and which proof goes above the fold. Then we design in the browser at real breakpoints, because a beautiful desktop mockup that collapses on a 375px screen isn't a design — it's a picture of one.
You'll see a full clickable design before a line of production code gets written. Nothing goes to build until you've clicked through it and said yes.
What you end up with
- A design system, not a one-off page — colours, type, spacing, and components documented so future pages match
- Real content in every mockup, so you're approving a website and not a mood board
- Mobile designed alongside desktop, not squeezed in afterwards
- Accessible colour contrast and focus states built into the palette from day one
4–6
Weeks, typical
Design only, for a 6–10 page site.
0
Revision rounds
Structured, not open-ended.
0
Breakpoints designed
375 / 768 / 1024 / 1440.
Scope
What's in a web design engagement
Discovery and content audit
A working session on who buys, what stalls them, and what you already have. We inventory every existing page so nothing useful gets lost in the move.
Wireframes and page architecture
Low-fidelity layouts for every unique template. Cheap to change at this stage, expensive to change after visual design — so this is where we argue about section order.
Visual design and art direction
Type scale, colour, spacing rhythm, photography treatment, iconography. Two directions to react to, then one refined to final.
Component library
Buttons, cards, forms, tables, navigation, and every state each one needs — hover, focus, disabled, error, loading, empty.
Responsive design at four breakpoints
375, 768, 1024, and 1440. Designed, not inferred. Tables, nav, and pricing grids get explicit mobile treatments because those are where responsive design usually falls apart.
Developer handoff file
Annotated Figma with tokens, spacing values, and interaction notes. If someone else builds it, they won't have to guess.
How it runs
How the design work runs
No stage starts before the last one is signed off. You always know what's next and what we need from you.
- 01
Discovery
A 90-minute call plus a questionnaire. We come out of it with your buyer, your objections, and a page list.
- Stakeholder interview
- Competitor teardown
- Analytics review
- Content inventory
- 02
Structure
Sitemap and wireframes. We agree on what each page has to do before we decide how it looks.
- Sitemap
- Wireframes per template
- Copy outline
- Conversion path mapping
- 03
Design
Two art directions, then one carried through to every template and breakpoint.
- Moodboard
- Two concepts
- Full template set
- Component states
- 04
Review
Two structured rounds of revisions. Comments go in Figma so nothing gets lost in an email thread.
- Clickable prototype
- Two revision rounds
- Accessibility contrast check
- 05
Handoff
Annotated file, tokens, and a walkthrough call — either to our build team or to yours.
- Design tokens
- Annotated specs
- Asset export
- Walkthrough recording
Investment
What it costs
Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.
Essential
A focused site for a business with a clear, single offer.
$349
- Timeline
- 1 week
- Best for
- Consultancies, local services
- Up to 5 unique page designs
- One art direction, one revision round
- Mobile and desktop layouts
- Component library basics
- Custom illustration
- Photography direction
Most chosen
Standard
The usual shape of a company site with several service lines.
$649
- Timeline
- 2 weeks
- Best for
- SaaS, multi-service firms
- Up to 12 unique page designs
- Two art directions, two revision rounds
- Four designed breakpoints
- Full component library with states
- Annotated developer handoff
Extended
Larger sites, or a design system several teams will build against.
From $1199
- Timeline
- 2-3 weeks
- Best for
- Multi-brand, ecommerce, platforms
- Unlimited templates within scope
- Design system documentation
- Illustration and iconography set
- Content modelling for the CMS
- Two months of design support post-handoff
These are the numbers our last dozen design projects actually landed on. Yours moves with page count and how much content still needs writing.
The menu was the thing. It used to be a PDF that took forever to open and I had to email someone every time we changed a price. Now my manager edits it from her phone between services. Bookings are up about a third, and I get fewer calls asking what time we open.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
Web Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itWeb Design8 min read
Nine UX Principles That Actually Move Conversion
Not a list of best practices. Nine specific patterns we've measured, with the numbers we saw and the two that didn't work.
Read itWeb Design10 min read
The Website Redesign Checklist We Actually Use
Redesigns lose traffic when nobody owns the boring parts. This is the checklist we run before, during, and after — including the redirect map that saves the project.
Read itQuestions
The things people ask before we start
No. We build a design system for your site specifically. We do reuse our own patterns — a card is a card — but the type, colour, spacing, and layout logic are made for you.
Next step
Let's talk about web design
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.