Ecommerce+25%
conversion rate
Urban Apparel
A Shopify rebuild that stripped four apps, three seconds of load time, and two steps out of checkout.
- Shopify
- Checkout
- App audit
Ecommerce SEO
Your category pages should be your best salespeople
Most stores put their SEO effort into a blog and leave collection pages as a grid with a one-line description. Those category pages are where commercial searches land, and they're usually the biggest untapped opportunity in the store.
Ecommerce SEO
0%
Median crawl waste cut
URLs excluded from crawl after facet rules.
0%
Median category page traffic lift
Six months, non-branded.
3–5
Weeks for the audit
Longer for catalogues over 10k SKUs.
The short version
Ecommerce SEO for stores with real catalogues
Ecommerce SEO has problems no other site type has. Faceted navigation can generate tens of thousands of crawlable URL combinations. Products go out of stock or get discontinued, and you have to decide what happens to the URL. Manufacturer descriptions mean your product pages are word-for-word identical to forty competitors'.
We start with crawl control, because a store wasting its crawl budget on colour-and-size permutations won't get its new products indexed promptly. Then category pages: proper copy, buying guidance, internal links to the subcategories that matter, and filters that only become indexable when they map to a real search.
Product pages come next. Unique copy on the SKUs that earn it, complete Product and Offer schema so rich results show price and availability, and a review setup that adds content to the page as it accumulates.
What you end up with
- Crawl budget aimed at products and categories, not filter permutations
- Category pages that rank for commercial head terms on their own
- Product and Offer schema valid, with price and availability in the results
- A documented policy for out-of-stock and discontinued URLs
Scope
What ecommerce SEO includes
Faceted navigation control
Rules for which filter combinations are indexable, canonical, or blocked. The single biggest technical lever in a large store.
Category page optimisation
Real copy, buying guidance, subcategory links, and FAQ content. Enough to compete with the guides currently outranking you.
Product page depth
Unique descriptions where volume justifies it, structured specifications, and review content that keeps the page growing.
Product and Offer schema
Price, availability, ratings where you have genuine reviews, and shipping details — so listings show more than a blue link.
Out-of-stock URL policy
Seasonal, permanently discontinued, and temporarily unavailable each handled differently. Written down so your team applies it consistently.
Commercial keyword mapping
Every category and subcategory assigned its query, with the gaps that need a new collection page identified.
How it runs
The process, stage by stage
- 01
Crawl and index review
How many URLs exist versus how many should. Usually the first number is much larger.
- 02
Control the facets
Indexable, canonicalised, or blocked — decided per parameter and implemented.
- 03
Map the catalogue
Commercial queries assigned to categories and subcategories, with missing collections flagged.
- 04
Build out the pages
Category copy, product depth, and schema. Highest-revenue categories first.
- 05
Monitor and maintain
New products indexed promptly, schema errors caught, and the URL policy applied as the catalogue turns over.
Proof
Ecommerce SEO in practice
Real projects, with the numbers and the parts that took longer than planned.
Four of the ten weeks went on restructuring product data, which is not what anyone wants to hear on a kick-off call. They were right. Once specifications were real fields instead of paragraphs, filtering worked, search worked, and our search-to-purchase rate nearly tripled. They also quoted eight weeks and ate the overrun.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
Ecommerce10 min read
Shopify Conversion: The Seven Things We Fix First
App bloat, checkout steps, collection pages, and product data. What we change on a Shopify store before touching the design, with the numbers.
Read itSEO11 min read
The Technical SEO Audit Checklist We Run Before Anything Else
Crawling, indexing, duplication, structured data, and speed — in the order that matters, with the specific problems we find most often.
Read itSEO9 min read
SEO Basics: A Realistic Start for a Small Business
What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.
Read itQuestions
The things people ask before we start
Some. If people search "waterproof hiking boots size 11" in volume, that combination deserves an indexable page with its own title and copy. Colour-and-price-and-brand combinations that nobody searches should be canonicalised or blocked. It's a judgement per parameter, driven by search data.
Next step
Let's talk about ecommerce seo
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.