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Local SEO

Win the map pack in every area you serve

Three results sit above the organic listings on a local search, and they take most of the clicks. Getting into that box is a different job from ranking a website, and it's mostly proximity, prominence, and reviews.

Local SEO
local SEO services
The short version

Local SEO services for multi-location and service-area businesses

Local search runs on its own logic. Google weighs relevance, distance, and prominence — and distance is the one you can't change, which is why a single office trying to rank across five towns is a harder problem than most guides admit.

The work splits in two. Your Google Business Profile: categories, services, attributes, photos posted regularly, questions answered, and a steady flow of reviews with genuine responses. And your website: location pages with real substance, local schema, embedded service areas, and citations consistent everywhere.

One thing we won't do is spin up thirty near-identical city pages with the town name swapped. Google has been discounting that for years, and it's also just a bad page for the person reading it. Location pages need local proof — projects, team, actual service coverage.

What you end up with
  • Google Business Profile fully optimised and posted to consistently
  • Review volume and velocity improved through a process, not nagging
  • Location pages with genuine local substance rather than a swapped town name
  • Citations consistent across the directories that feed local results

0

Map pack slots

What every local search competes for.

0%

Median map pack impression lift

First six months.

4–8

Weeks to first movement

Faster than most organic work.

Scope

What local SEO covers

Google Business Profile optimisation

Primary and secondary categories, services, attributes, hours, service areas, and a posting schedule that keeps the profile active.

Review generation and response

A request process built into your workflow, plus written responses to every review — including the bad ones, which matter more.

Location and service-area pages

One per genuine service area, with local projects, coverage detail, and directions. Substance, not a template with a variable.

LocalBusiness schema

Structured data with address, hours, service area, and geo coordinates so the details are unambiguous to search engines.

Citation audit and cleanup

Name, address, and phone made consistent across the major aggregators and your sector's directories. Duplicates merged.

Local rank tracking

Grid-based tracking that shows where you appear from different points in your service area — not a single city-centre position.

How it runs

The process, stage by stage

No stage starts before the last one is signed off. You always know what's next and what we need from you.

  1. 01

    Local audit

    Profile completeness, citation consistency, review position against competitors, and a grid scan of current visibility.

    • Profile audit
    • Citation scan
    • Competitor grid
    • Review benchmark
  2. 02

    Fix the profile

    Categories, services, attributes, photos, and Q&A. The highest-leverage hour in local SEO.

    • Category selection
    • Service listings
    • Photo upload
    • Q&A seeding
  3. 03

    Clean the citations

    Inconsistencies and duplicates corrected at the aggregator level so they stop reappearing.

    • Aggregator submissions
    • Duplicate merges
    • Sector directories
  4. 04

    Build local pages

    Real pages for real service areas, with local proof and internal links from the relevant service pages.

    • Location pages
    • Local schema
    • Internal linking
    • Embedded coverage maps
  5. 05

    Reviews and posts, ongoing

    A review request process your team can run, plus profile posts, tracked monthly on the grid.

    • Review workflow
    • Response templates
    • Monthly posts
    • Grid tracking
Investment

What it costs

Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.

Single location

One profile, one primary service area.

$199/ month

Timeline
3-month minimum
Best for
Single-site businesses
  • GBP optimisation and monthly posts
  • Citation cleanup
  • Review workflow and responses
  • Local schema
  • Monthly grid report
Scope a single location build
Most chosen

Multi-area

Several service areas from one or two locations.

$499/ month

Timeline
3 to 4-month minimum
Best for
Service-area businesses
  • Everything in Single location
  • Up to 8 location pages
  • Per-area grid tracking
  • Local content plan
  • Competitor monitoring
Scope a multi-area build

Multi-location

Multiple physical locations, each with its own profile.

From $999/ month

Timeline
6-month minimum
Best for
Franchises and clinics
  • Everything in Multi-area
  • Per-location profile management
  • Store locator implementation
  • Bulk citation management
  • Location-level reporting
Scope a multi-location build
The menu was the thing. It used to be a PDF that took forever to open and I had to email someone every time we changed a price. Now my manager edits it from her phone between services. Bookings are up about a third, and I get fewer calls asking what time we open.
Ahmed KhanOwner, Local Bistro
Sectors

Where we've done this before

Industry context changes the brief. These are the ones whose pitfalls we already know.

Questions

The things people ask before we start

It's hard, because proximity is a real factor in the map pack. A strong location page can rank organically for "[service] in [city]" without an address there, but appearing in the three-pack from the city centre when your office is twenty miles away is unlikely. We'll tell you which of your target areas are realistic before you spend.

Next step

Let's talk about local seo

Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.

Rather write first?hello@quesiono.com— we reply within one business day.