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Technical SEO

If Google can't crawl it, nothing else matters

Blocked resources, duplicate URLs from filter parameters, an orphaned quarter of your site, JavaScript that renders content Google never sees. Unglamorous problems with a large effect on what ranks.

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Technical SEO
technical SEO services

0%

Median index coverage gain

Pages indexed after fixes.

2–4

Weeks per audit

Scales with site size.

0%

Issues with URL lists

No vague 'improve site structure'.

The short version

Technical SEO audits and implementation

Technical SEO is the part that either works or silently doesn't. A site can have good content and strong links while a third of its pages sit outside the index because faceted navigation generated forty thousand near-duplicate URLs and burned the crawl budget.

We crawl your site the way a search engine does, compare it against what's actually indexed, and find the gap. Then we go through the list: canonicals, redirect chains, pagination, hreflang if you're multi-region, structured data, and rendering — because a client-side-rendered page can be perfect for users and invisible in search.

Most of this work is one-off. Fix it well and it stays fixed until the site changes structurally, which is why we hand over documentation and a monitoring setup rather than selling a permanent retainer for it.

What you end up with
  • Index coverage explained line by line — every excluded URL accounted for
  • Crawl budget spent on pages you want ranked instead of parameter noise
  • Structured data valid and eligible for the rich results your category supports
  • Rendering verified so Google sees the same content your visitors do
Scope

What a technical SEO engagement covers

Full crawl and log analysis

Screaming Frog crawl against Search Console coverage, plus server logs where available to see what Googlebot actually requested.

Site architecture

Click depth, orphan pages, and internal link distribution. Important pages should be three clicks from home, not seven.

Canonicals and duplicates

Parameter handling, filter and sort URLs, trailing slashes, protocol and www consistency, and redirect chains collapsed.

Rendering and JavaScript SEO

What Google sees versus what your browser sees, checked page type by page type. Server-side rendering where it's needed.

Structured data

Schema for your page types — Organization, Service, Product, Article, FAQ, LocalBusiness — validated and monitored for errors.

Core Web Vitals

Field data by template, with the specific fixes for each. Overlaps with our speed work and often runs alongside it.

How it runs

The process, stage by stage

  1. 01

    Crawl

    Full crawl, index coverage export, and log files if we can get them. Data before opinions.

  2. 02

    Diagnose

    Every issue documented with the affected URLs, the cause, and what it's costing you.

  3. 03

    Fix

    We implement, or write tickets specific enough that your developers can. Either works.

  4. 04

    Validate

    Re-crawl, re-render, re-test structured data, and watch index coverage recover over the following weeks.

  5. 05

    Monitor

    Alerts on coverage drops and schema errors so the next regression surfaces in days, not next quarter.

Proof

Technical SEO in practice

Real projects, with the numbers and the parts that took longer than planned.

All case studies
Sectors

Where we've done this before

Industry context changes the brief. These are the ones whose pitfalls we already know.

Ecommerce & RetailSaaS & StartupsReal Estate
Pairs well with

Services that usually run alongside this one

00

SEO

Search work built on what people type, not on a monthly report full of vanity charts.

See what's included
01

Speed & Core Web Vitals

Core Web Vitals work with a measured before and after, not a plugin and a promise.

See what's included
02

On-Page SEO

Titles, headings, content depth, and internal links on the pages closest to ranking.

See what's included
Further reading

How we think about this

Written by the people who do the work.

SEO11 min read

The Technical SEO Audit Checklist We Run Before Anything Else

Crawling, indexing, duplication, structured data, and speed — in the order that matters, with the specific problems we find most often.

Read it
Development11 min read

Core Web Vitals: What Actually Fixes Each Metric

LCP, CLS, and INP explained by cause rather than definition — and the specific fixes that moved each one on real sites, in the order we try them.

Read it
SEO9 min read

SEO Basics: A Realistic Start for a Small Business

What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.

Read it
Questions

The things people ask before we start

This is the foundation layer only — crawling, indexing, structure, rendering, schema, speed. No keyword strategy, no content, no links. Plenty of clients start here because it's a one-off cost with a clear deliverable, then decide about ongoing work afterwards.

Next step

Let's talk about technical seo

Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.

Start a projectSee pricing

Rather write first?hello@quesiono.com— we reply within one business day.