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A reporting dashboard that replaced a fortnightly spreadsheet ritual nobody enjoyed and everybody depended on.
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- Data viz
- Next.js
Keyword research
Stop chasing volume. Chase intent
A 20,000-a-month head term you'll never rank for is worth less than eleven long-tail queries you can own by Christmas. We build the map that tells you which is which, and in what order.
Keyword Research
300+
Queries per project
Median, after deduplication.
0
Month roadmap
Sequenced by winnability.
2–3
Weeks turnaround
From kickoff to walkthrough.
The short version
Keyword research and search intent mapping
Keyword research done badly is an export from a tool sorted by volume. Done properly it's a strategic document: which queries your buyers use, what stage of the decision each represents, how hard each is for a site with your authority, and what page type Google currently rewards for it.
That last point gets skipped constantly. If every result for a query is a comparison article, a product page won't rank there no matter how good it is. The SERP tells you what format is expected, and arguing with it is expensive.
You end up with a spreadsheet and a plan: primary and secondary keywords assigned per page, gaps where you need something new, clusters grouped into topics, and a sequence that starts with what's winnable so there's momentum before the hard terms.
What you end up with
- Every query classified by intent — informational, commercial, transactional, navigational
- Difficulty assessed against your domain rather than in the abstract
- Topic clusters with a clear pillar page and supporting content
- A sequenced roadmap: quick wins first, competitive terms once authority supports them
Scope
What you receive
Seed and expansion research
Your terms, your competitors', Search Console's actual queries, autocomplete, forum and Reddit language, and support-ticket phrasing.
Intent classification
Every query labelled by stage and by the page type the SERP currently rewards. Prevents building the wrong asset.
Realistic difficulty scoring
Not just the tool's number — who ranks now, how strong they are, and whether a site with your profile can displace them.
Topic clusters
Queries grouped into clusters, each with a pillar page and supporting pieces, and the internal links between them mapped.
Keyword-to-page map
One primary query per page plus secondaries. Existing pages assigned, gaps flagged as pages to create.
Sequenced roadmap
A twelve-month order of work, starting with what's winnable now, with estimated traffic value per cluster.
How it runs
The process, stage by stage
- 01
Understand the offer
What you sell, at what price, to whom, and what they call it — which is often not what you call it.
- 02
Expand
Every source we can reach, deduplicated into one master list before any filtering happens.
- 03
Classify
Intent, stage, and expected page type for each query. This is the judgement-heavy part.
- 04
Score and cluster
Realistic difficulty against your domain, then grouped into topic clusters with pillars identified.
- 05
Sequence and hand over
A twelve-month roadmap, delivered live on a call so you can push back on priorities.
Investment
What it costs
Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.
Focused
One service line or product category.
$37
- Timeline
- 2 weeks
- Best for
- Single-service businesses
- Up to 150 mapped queries
- Intent classification
- Difficulty scoring
- Keyword-to-page map
- Walkthrough call
Most chosen
Full catalogue
Every service line, clustered and sequenced.
$90
- Timeline
- 3 weeks
- Best for
- Multi-service and ecommerce
- 300+ mapped queries
- Topic clusters with pillars
- Competitor gap analysis
- 12-month roadmap
- Content briefs for the first 5 pages
Proof
Keyword Research in practice
Real projects, with the numbers and the parts that took longer than planned.
Four of the ten weeks went on restructuring product data, which is not what anyone wants to hear on a kick-off call. They were right. Once specifications were real fields instead of paragraphs, filtering worked, search worked, and our search-to-purchase rate nearly tripled. They also quoted eight weeks and ate the overrun.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
SEO9 min read
SEO Basics: A Realistic Start for a Small Business
What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.
Read itContent9 min read
Content Strategy Without the Content Calendar Theatre
Publishing three posts a week for a year and ranking for nothing is a common outcome. Here's what we do instead, and why fewer pages usually wins.
Read itSEO9 min read
Local SEO: How to Show Up When Someone Nearby Is Searching
The map pack is where local demand lives. Here's how it's ranked, what to fix first, and the review process that quietly does most of the work.
Read itQuestions
The things people ask before we start
You can get the list from a tool in an afternoon. What tools don't give you is intent classification, an honest read on whether you can win a term, or the clustering that turns a list into a plan. If you have someone who'll do that thinking, do it in-house — the tool subscription is cheaper than we are.
Next step
Let's talk about keyword research
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.