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On-page SEO

Your best pages are one honest rewrite from page one

Most sites have a dozen pages sitting at position 9 through 20. Google already thinks they're relevant. Closing that gap is the cheapest traffic available to you, and it's mostly editing.

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The short version

On-page SEO optimisation

On-page SEO got a bad name from the keyword-density era, when it meant repeating a phrase until the copy read like a ransom note. What it means now is more useful: does this page answer the question someone typed, better than the pages currently above it?

We start with the near misses — pages ranking 8 to 20 — because Google has already decided they're relevant and small improvements move them a long way. Then the title and meta description, which are the ad for your page in the results and are often left as whatever the CMS generated.

The larger part is content depth. If the top three results all cover pricing, timelines, and comparisons and your page covers none of them, you don't have a keyword problem. You have a completeness problem, and no amount of tag tweaking fixes it.

What you end up with
  • One page per target query — no more cannibalisation between two similar posts
  • Titles and descriptions written to be clicked, then measured against actual CTR
  • Content gaps closed against what's already ranking
  • Internal links pointing authority at the pages you want to rank
Scope

What on-page work includes

Keyword-to-page mapping

Every target query assigned to exactly one page. We find and resolve the cases where two of your pages compete with each other.

Titles and meta descriptions

Rewritten for the query and for the click. Tracked in Search Console so we know whether CTR actually improved.

Heading structure and depth

A logical H1–H3 outline that covers what the top results cover, plus whatever they miss. Structure and substance together.

Internal linking

Descriptive anchors from relevant pages, routing authority toward your commercial pages instead of scattering it.

Schema and rich results

FAQ, HowTo, Article, Product, or Breadcrumb markup where your page type genuinely qualifies for the feature.

Media optimisation

Descriptive alt text, right-sized images, transcripts for video, and captions — accessibility and search at the same time.

How it runs

The process, stage by stage

No stage starts before the last one is signed off. You always know what's next and what we need from you.

  1. 01

    Find the near misses

    Search Console query data, filtered to positions 8–20 with real impressions. That's the shortlist.

    • Query export
    • Position filtering
    • Impression weighting
    • Opportunity ranking
  2. 02

    Compare against the SERP

    What the pages above you cover that yours doesn't. Specific gaps, listed.

    • SERP analysis
    • Content gap list
    • Intent check
    • Format review
  3. 03

    Rewrite and restructure

    Titles, headings, and the content itself. Substantive additions, not sprinkled keywords.

    • Title and meta rewrite
    • Outline restructure
    • Content additions
    • Schema
  4. 04

    Link internally

    Relevant existing pages linked to the target with anchors that describe the destination.

    • Link opportunity scan
    • Anchor text plan
    • Implementation
  5. 05

    Measure

    Position and CTR tracked for six to eight weeks. What worked informs the next batch.

    • Rank tracking
    • CTR comparison
    • Conversion check
    • Next batch

+0

Median position gain

Pages starting at 8–20, within 8 weeks.

0

Pages per cycle

Batched so results are attributable.

4–6

Weeks to see movement

Faster than new content.

Proof

On-Page SEO in practice

Real projects, with the numbers and the parts that took longer than planned.

All case studies
The writing is the part I didn't expect to be good. We'd used two content agencies before and both sent back things that read like they'd been generated. These came back sounding like someone who'd actually spoken to our engineers, because someone had. Six posts, four of them ranking.
Daniel FerraroHead of Marketing, Loomtree
Sectors

Where we've done this before

Industry context changes the brief. These are the ones whose pitfalls we already know.

Professional ServicesHealthcare & ClinicsSaaS & Startups
Pairs well with

Services that usually run alongside this one

00

SEO

Search work built on what people type, not on a monthly report full of vanity charts.

See what's included
01

Keyword Research

A keyword map built around buying intent and what you can realistically win.

See what's included
02

Content Writing

Website copy, service pages, and long-form content written by people who read the brief.

See what's included
Further reading

How we think about this

Written by the people who do the work.

SEO9 min read

SEO Basics: A Realistic Start for a Small Business

What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.

Read it
Content9 min read

Content Strategy Without the Content Calendar Theatre

Publishing three posts a week for a year and ranking for nothing is a common outcome. Here's what we do instead, and why fewer pages usually wins.

Read it
SEO11 min read

The Technical SEO Audit Checklist We Run Before Anything Else

Crawling, indexing, duplication, structured data, and speed — in the order that matters, with the specific problems we find most often.

Read it
Questions

The things people ask before we start

No. Keyword density stopped mattering years ago. What matters is whether the page covers the topic as completely as the ones ranking above it, and whether the structure makes that coverage obvious. Most of our on-page work is adding substance, not adjusting phrasing.

Next step

Let's talk about on-page seo

Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.

Start a projectSee pricing

Rather write first?hello@quesiono.com— we reply within one business day.