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Blog post writing
Four posts a month, every month, actually published
The reason most company blogs fail isn't quality. It's that the third post never got written because everyone got busy. We take the whole thing — brief, draft, edit, images, publish — off your desk.
The short version
Blog writing services with a publishing cadence
Look at the average company blog and you'll see the same pattern: six posts in one month, then eleven months of silence. Somebody was enthusiastic in February. Search engines reward consistency, and so do readers — a blog that publishes twice a month for a year beats one that publishes twenty posts in March.
So the offer here is cadence rather than volume. Each post comes off the keyword roadmap, gets a brief before it gets written, and lands in your CMS ready to publish with images, internal links, meta description, and schema in place. You approve, we publish.
Each piece also links back into your service pages with descriptive anchors, which is the part that makes a blog earn its keep. A blog that never links to anything commercial generates traffic and nothing else.
What you end up with
- A publishing calendar you can see three months ahead
- Every post mapped to a target query with its intent identified
- Internal links from each post into the service pages it supports
- Posts arriving in your CMS complete — images, meta, schema, links
Scope
What each post includes
Keyword-mapped brief
Target query, search intent, the angle, sources, structure, and internal links. Approved before drafting.
Researched draft
1,200 to 2,000 words from primary sources and, where the topic needs it, an interview with your team.
Editorial pass
A second reader for clarity, structure, and cuts. Padding removed rather than reworded.
Images and diagrams
A header image and any diagrams the post needs, sized and compressed properly with real alt text.
On-page SEO
Title, meta description, heading structure, Article schema, and internal links both out and in.
Published to your CMS
Scheduled and formatted in your CMS, or handed over as clean markdown if you'd rather publish yourself.
How it runs
The process, stage by stage
No stage starts before the last one is signed off. You always know what's next and what we need from you.
- 01
Quarterly plan
Twelve topics off the keyword roadmap, sequenced and shown to you before anything is written.
- Topic selection
- Query mapping
- Calendar
- Client approval
- 02
Brief
One per post. You can redirect a piece here for the cost of an email rather than a rewrite.
- Intent analysis
- Angle
- Source list
- Outline
- 03
Write and edit
Drafted, then edited by someone else. Fact-checked where there are claims and numbers.
- Draft
- Editorial pass
- Fact check
- Images
- 04
Review and publish
One revision round, then scheduled. Turnaround is two working days on feedback.
- Client review
- One revision round
- CMS formatting
- Schedule
- 05
Monthly review
What's ranking, what isn't, and which existing posts are worth updating instead of writing something new.
- Performance report
- Refresh candidates
- Next month's plan
0
Posts per month
Standard cadence. 2 or 8 also available.
1,200–2,000
Words per post
Set by the topic, not by a quota.
0
Revision round
Two working days turnaround.
Investment
What it costs
Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.
Two a month
A sustainable cadence for a small team.
$36/ month
- Timeline
- 3-month minimum
- Best for
- Getting started properly
- 2 posts monthly
- Briefs and keyword mapping
- Images and on-page SEO
- Published to your CMS
Most chosen
Four a month
Weekly publishing, the usual choice.
$68/ month
- Timeline
- 3-month minimum
- Best for
- Most content programmes
- 4 posts monthly
- Quarterly content calendar
- Internal linking programme
- Monthly performance review
- One refresh of an older post
Eight a month
For competitive markets or a broad topic set.
$127/ month
- Timeline
- 6-month minimum
- Best for
- Aggressive content strategies
- 8 posts monthly
- Two writers assigned
- Topic cluster coverage
- Two refreshes monthly
- Bi-weekly editorial call
Proof
Blog Posts in practice
Real projects, with the numbers and the parts that took longer than planned.
The writing is the part I didn't expect to be good. We'd used two content agencies before and both sent back things that read like they'd been generated. These came back sounding like someone who'd actually spoken to our engineers, because someone had. Six posts, four of them ranking.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
Content9 min read
Content Strategy Without the Content Calendar Theatre
Publishing three posts a week for a year and ranking for nothing is a common outcome. Here's what we do instead, and why fewer pages usually wins.
Read itSEO9 min read
SEO Basics: A Realistic Start for a Small Business
What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.
Read itSEO9 min read
Local SEO: How to Show Up When Someone Nearby Is Searching
The map pack is where local demand lives. Here's how it's ranked, what to fix first, and the review process that quietly does most of the work.
Read itQuestions
The things people ask before we start
Two, consistently, beats eight for a quarter and then nothing. Four a month is the sweet spot for most businesses — enough to build topical coverage without the quality slipping. Eight makes sense if you're in a competitive market with a large topic set and a real budget for it.
Next step
Let's talk about blog posts
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.