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Article writing
The long piece that becomes the reference
Pillar pages, industry analysis, guest contributions, and whitepapers. Two to five thousand words with primary research behind them, written to be the piece other people cite.
Article Writing
2,000–5,000
Words, typical
Set by the subject.
2–4
Weeks per piece
Research is most of it.
0%
Statistics sourced
Every number traceable.
The short version
Long-form article and thought leadership writing
There's a category of content that does a different job from a blog post. A definitive guide that ranks for a head term for three years. An analysis of your own data that journalists pick up. A guest piece in a publication your buyers read. These pieces earn links and credibility rather than incremental traffic.
They take longer because the research is real. We interview your subject-matter experts, read the primary sources, and — where you have the data — analyse your own numbers, which is the single most reliable way to produce something nobody else can publish.
Length follows the subject. A pillar page covering a topic comprehensively might need four thousand words. A sharp argument might land in twelve hundred. We'll tell you which the piece wants to be after the outline, not before.
What you end up with
- Original research or first-hand expertise, not a synthesis of the top ten results
- Structured to be scanned and to be read straight through
- Written to earn citations, which is what makes a pillar page worth the investment
- Placed with publications where you want a guest contribution
Scope
What article writing covers
Pillar pages
Comprehensive coverage of a topic, structured with jump links and designed to sit at the centre of a content cluster.
Original research and data pieces
Your data or a survey we run, analysed and written up with charts. The most link-worthy content type there is.
Thought leadership
An argument with a position, drawn from your experience. Not a summary of what the industry already agrees on.
Guest contributions
Written to a publication's brief and voice, with pitch support if you don't already have the relationship.
Whitepapers and reports
Gated or ungated, designed as well as written, with an executive summary someone will actually read.
Search-aware structure
Built to rank where that's the goal — subtopic coverage, schema, jump links, and internal links from the cluster.
How it runs
The process, stage by stage
- 01
Angle and scope
What the piece argues and why anyone would cite it. If we can't answer that, we don't start.
- 02
Research
SME interviews, primary sources, and data analysis. The longest stage and the one that decides quality.
- 03
Outline
A detailed section-by-section outline with the claims and evidence in place. Approved before drafting.
- 04
Draft and edit
Written, edited, fact-checked, and every statistic traced to its source.
- 05
Publish or place
Onto your site with the internal links and schema, or pitched to the target publication.
Investment
What it costs
Fixed price against a defined scope. If a brief isn't specific enough to price properly, we'll say so instead of padding it.
Most chosen
Pillar page
A comprehensive guide built to rank and hold.
$91
- Timeline
- 2–3 weeks
- Best for
- Cluster centrepieces
- 2,000–3,500 words
- SME interview
- Jump links and structure
- Schema and internal linking
- Two revision rounds
Research piece
Original data, analysed and written up.
From $200
- Timeline
- 4–6 weeks
- Best for
- Link acquisition and PR
- Survey design or data analysis
- Charts and visualisations
- Full write-up
- Press-ready summary
- Outreach angles for PR
Guest contribution
Written to a publication's brief and voice.
$61
- Timeline
- 2 weeks
- Best for
- Authority and referral traffic
- 1,200–2,000 words
- Written to the outlet's style
- Author bio and byline
- Pitch support
Proof
Article Writing in practice
Real projects, with the numbers and the parts that took longer than planned.
Sectors
Where we've done this before
Industry context changes the brief. These are the ones whose pitfalls we already know.
Pairs well with
Services that usually run alongside this one
Further reading
How we think about this
Written by the people who do the work.
Content9 min read
Content Strategy Without the Content Calendar Theatre
Publishing three posts a week for a year and ranking for nothing is a common outcome. Here's what we do instead, and why fewer pages usually wins.
Read itSEO9 min read
SEO Basics: A Realistic Start for a Small Business
What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.
Read itWeb Design9 min read
How to Build a Website That Converts: A Practical Guide
Most sites that fail to convert aren't ugly. They're unclear. Here's the sequence we follow, and the specific things we measure at each step.
Read itQuestions
The things people ask before we start
Blog posts are a cadence — steady coverage of your topic set at a sustainable rate. Articles are individual investments in a piece meant to rank for years or earn citations. Different research depth, different price, different purpose. Most clients want both.
Next step
Let's talk about article writing
Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.
Rather write first?hello@quesiono.com— we reply within one business day.