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Off-page SEO

Authority you can't buy, built the slow way

Digital PR, expert contributions, industry citations, and unlinked-mention recovery. No private blog networks, no $40 guest posts on sites that exist only to sell links.

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The short version

Off-page SEO and authority building

Off-page SEO is where the industry's worst practices live. Link marketplaces, PBNs, and mass-outreach templates all produce links quickly and put your domain at risk in exchange. We've cleaned up after that approach for enough clients to have no interest in selling it.

What works is slower and duller. Find publications and resources your buyers actually read. Give their editors something genuinely worth publishing — original data, a considered argument, a practitioner's answer to a question their audience asks. Then follow up like a person rather than a sequence.

There's also a quiet source of value most sites ignore: brand mentions with no link. If someone has already written about you favourably, asking for the link is a short email with a high hit rate. We find those first because they're the cheapest wins available.

What you end up with
  • Links from sites with real traffic and real editorial standards
  • Unlinked brand mentions converted, usually within the first month
  • Citation and directory profiles consistent across the web
  • A backlink profile that reads naturally to a spam algorithm

6–14

Links per quarter

Editorially earned, varies by sector.

0

Paid placements

We don't buy links.

0%

Reply rate

Unlinked mention outreach.

Scope

How we build authority

Digital PR

Original data, surveys, or analysis pitched to journalists and industry publications. The pitch is the work; the link follows.

Expert contributions

Your people quoted in industry coverage, roundups, and podcasts. Positions you as a practitioner rather than an advertiser.

Unlinked mention recovery

We find where you're already mentioned without a link and ask. Highest conversion rate in outreach, and nobody does it.

Citations and directories

Consistent name, address, and phone across the directories that matter for your sector. Duplicates found and merged.

Backlink audit and disavow

If a previous agency built spam, we catalogue it, pursue removals, and disavow the rest. Necessary before new outreach starts.

Partner and supplier links

Your existing relationships — suppliers, associations, clients, sponsorships — are usually an unclaimed source of legitimate links.

How it runs

The process, stage by stage

  1. 01

    Audit the profile

    What you have, what's toxic, and where competitors have links you don't.

    • Backlink audit
    • Toxicity review
    • Competitor gap
    • Unlinked mention scan
  2. 02

    Find the low-hanging fruit

    Unlinked mentions, partner sites, associations, and directories. Quick, cheap, and real.

    • Mention outreach
    • Partner requests
    • Citation cleanup
  3. 03

    Build something linkable

    Original data or analysis worth citing. Outreach without an asset is just asking for favours.

    • Asset selection
    • Data gathering
    • Production
    • Angle development
  4. 04

    Pitch

    Individually written pitches to a researched list. Small volume, high relevance, follow-ups by hand.

    • Prospect research
    • Personalised pitches
    • Follow-up
    • Relationship notes
  5. 05

    Report and repeat

    Every link earned, with the site's traffic and relevance, plus what didn't land and why.

    • Link report
    • Outreach metrics
    • Angle iteration
Proof

Off-Page SEO in practice

Real projects, with the numbers and the parts that took longer than planned.

All case studies
Further reading

How we think about this

Written by the people who do the work.

SEO9 min read

SEO Basics: A Realistic Start for a Small Business

What to do in your first ninety days, in order, with honest timelines. No tool subscriptions required for the first month.

Read it
Content9 min read

Content Strategy Without the Content Calendar Theatre

Publishing three posts a week for a year and ranking for nothing is a common outcome. Here's what we do instead, and why fewer pages usually wins.

Read it
Sectors

Where we've done this before

Industry context changes the brief. These are the ones whose pitfalls we already know.

Professional ServicesSaaS & StartupsHealthcare & Clinics
Pairs well with

Services that usually run alongside this one

00

Link Building

Manual outreach for editorial links, with the target list shown to you before we send anything.

See what's included
01

SEO

Search work built on what people type, not on a monthly report full of vanity charts.

See what's included
02

Technical SEO

Crawlability, indexing, structured data, and speed — the layer everything else depends on.

See what's included
Questions

The things people ask before we start

Six to fourteen a quarter is typical, and we'd rather quote a range than a number we'd have to buy links to hit. Anyone promising twenty a month at a fixed price is buying them somewhere, and you inherit that risk, not them.

Next step

Let's talk about off-page seo

Tell us what the site needs to do. You'll get a straight answer on scope, timeline and cost — usually inside one working day.

Start a projectSee pricing

Rather write first?hello@quesiono.com— we reply within one business day.